A Bold New Identity for a Global Talent Leader

In collaboration with Blennd, I led the strategy, research, branding, and UI/UX design for GQR, a global talent acquisition and advisory firm. The project aimed to reimagine the firm’s visual identity while maintaining its strong industry presence. I designed a refreshed logo that preserved GQR’s established typography while introducing a new mark symbolizing the firm’s three core pillars and proprietary tech platforms. The UI/UX redesign featured a bold, colorful landing page that showcased GQR’s cutting-edge technology, supported by marketing websites that effectively told the story of these platforms and drove user engagement. The result was a modern, cohesive digital experience that reinforced GQR’s position as a leader in talent acquisition.